Robert Fritz: creator of Creating

...the book!

Peter Senge (author of The Fifth Discipline) says that Robert Fritz ’… is without a doubt one of the most original thinkers today on the creative process in business, the arts, science, and life in general. His work has deeply impacted my life and the lives of many of my colleagues.’

The same can be said for Mr. Senge. Bob Fritz used to give good, great seminars on creativity, the creative process, vision, structural tension and all that, under the rubric of what he called DMA, but has sinse moved beyond acronymics and into arcane acornimics, which is the naming of acorns. Not really, but he could if he wanted to.

His books and seminars are highly recommended for anyone wanting to tap their creativity. He has figured it out.